Within just three weeks of a specially organised press launch event in February announcing that the FIT Show would be staged next year, more than 50% of floor space had already been booked by many of the industry’s high-profile conservatories and double glazing companies.

With a 500k marketing budget to hand, organisers of the event were fully aware that having a presence online would play a crucial part in helping them secure further big names so that they can achieve full industry representation, attract in excess of 150 exhibitors and make certain that ‘everyone’s going’.

One of the key aims of the site is to give all exhibiting firms an appropriate platform upon which they can display a detailed company profile and promote their presence at the event, which takes place between 16-18^th April 2013 at the Telford International Centre (TIC).

Call to actions are present throughout the site so that any company interested in taking up exhibition space can declare their interest courtesy of a short online form, with QR codes utilised to ensure a speedy registration process.

A set of enhanced floor plan visuals can also be accessed so that visitors to the site can view a full layout of the TIC and see how exhibition space has been allotted to signed-up companies, which currently includes Conservatory Outlet, Door-Stop and Edgetech, amongst many others.

A WordPress facility has been included in the site so that the news pages and content can regularly be updated in the run up to the event with ease.

The site: http://www.fitshow.co.uk has been put together between organisers of the event, Conservatory Outlet Managing Director Matthew Glover and Paul Godwin of Vast PR, and Preston web design agency Motionlab who are widely recognised for providing high-quality web-based solutions to home improvement companies.

Part of Permaframe’s motivation for joining forces with the Wakefield company was due to the fact that they would become eligible for a brand new lead generating website where they could take full advantage of the increased number of online leads and sales they would receive as a consequence.

Conservatory Outlet, together with regular web design partners Motionlab Marketing, have created an online template which has proven to be a huge success for its network of dealers, with members experiencing an average 125% increase in online enquiries.

That same tried and tested template has been applied to Permaframe’s new website. As a result, the conservatory and double glazing company can expect to receive a huge influx of high-quality online leads and sales over the coming years.

The website http://www.permaframe.co.uk will also give Permaframe the perfect online platform on which they can showcase both their full range of conservatories, double glazing, doors, porches and roofline and also draw attention to their stylish showroom based in Frome.

Permaframe are keen to transfer online visitors into footfall into their Frome showroom which is why a page dedicated to their showroom has been given particular prominence on the site.

Call to actions are also present at the bottom of every page so that Permaframe can be contacted with ease and without unnecessary navigation back to the home page.

The two statistics are thought to be no coincidence according to Conservatory Outlet Sales Director Greg Kane; ‘Clearly, a large proportion of the record number of leads we generated in January have been successfully converted into retail sales by Conservatory Outlet dealers who have, in turn, ordered more double glazing and triple glazing windows, doors and conservatories from us – it’s a perfect example of the mutually beneficial relationship that we have with our dealers.’

The main websites belonging to Conservatory Outlet generated a total of 1200 leads during the first month of 2012, with individual dealer websites – over 20 individual sites, all provided free of charge by Conservatory Outlet – generating in the region of 4,500 enquiries during the same period. The online leads generated by Conservatory Outlet are sent automatically to the regional dealer for that area within seconds of the enquiry being made, giving sales staff the best possible chance of arranging a set appointment.

Many of the sales advisors from the Conservatory Outlet Network of Dealers are also currently undertaking a programme of retail sales training, run by Paul Clifton and funded by Conservatory Outlet, with the aim of further improving conversion rates at every stage of the sales process.

Following the record month for online enquiries in January, Conservatory Outlet processed an average of 275 frames every working day in March – edging closer to 300 frames per working day in April – not to mention orders for roofs and glass which all contributed to the company’s best ever month for order intake. The influx of orders came from existing and long standing Conservatory Outlet Dealers, as well as those installers who have joined the network in recent months, and it is estimated that the combined turnover of all Conservatory Outlet dealers exceeded £8m in March.

‘Installers do experience an early benefit when they join the Conservatory Outlet Network, but thanks to the regular introduction of new products and initiatives long-standing Conservatory Outlet dealers continue to prosper as well. Our record month in March was a result of the increased sales of installers who have been with us for anything from 5 months to over 5 years,’ said Greg.

The Somerset firm boasts almost three decades of industry experience and is renowned throughout the South West for supplying and installing the region’s best conservatories, double glazing, porches, orangeries, doors and roofline. Thousands of homes in towns and cities including Warminster, Bath, Trowbridge and Yeovil have made Permaframe their installer of choice since its formation in 1986.

As a result of the partnership, the instantly recognisable Conservatory Outlet butterfly now sits proud on the signage and literature at Permaframe’s Frome Showroom which is situated on Commerce Park, just off the A631, and open six days a week.

The conservatory and double glazing firm will also benefit from continued advertising and marketing support – online and offline – and a constant flow of high-quality frames as supplied directly from Conservatory Outlet’s state-of-the-art fabrication facility in Wakefield.

Richard Smith, Director at Permaframe Installations, has already been left very impressed by the entire Conservatory Outlet proposition:

“Within the first 3 months of joining Conservatory Outlet my sales staff had begun a professional retail sales training course and I had been invited to the annual Dealer Conference, both of which were invaluable for our business development.”

Conservatory Outlet expects to announce further dealer partnerships over the coming months as they look to expand the network which currently serves approximately 65% of the UK per capita.

As a result, it means that the TGO becomes the official ombudsman scheme for settling domestic glazing installation complaints within the UK.

Conservatory Outlet – who are also members of the Glass and Glazing Federation – were one of the first companies in the window industry to sign up to the TGO scheme when it launched in the middle of last year.

TGO provides free dispute resolution between consumers and double glazing companies, ensuring that the public can buy home improvement products with added peace of mind, extreme confidence and are always guaranteed value for money. The Glazing Ombudsman is independent, fair and impartial in his judgements for consumers and Installers

Being a member of TGO is one of many ways that Conservatory Outlet justifies its position as one of the leading companies in the window, door and conservatory industry. The company also offers a range of Energy Saving Trust Recommended windows, as well as Secured by Design windows and doors, conservatories, orangeries, porches, French doors and patio doors.

In the unlikely event that a homeowner is unhappy with a Conservatory Outlet installation, they have the reassurance that TGO offers them a formal route to pursue their complaint further via a scheme that is itself accredited and recognised as an official ombudsman scheme.

The Sheffield Showroom opens this Saturday 10^th March at 10am. To mark the occasion, senior players from Super League team Wakefield Trinity Wildcats RLFC will be joining the staff at the showroom from 2.30pm on Saturday, and there’s a remarkable 40% off the entire product range for a limited period.

The Wakefield-based company, founding members of the Conservatory Outlet network, already have three showrooms open in Doncaster, Leeds and Wakefield and have transformed hundreds of thousands of homes in their 19 year history.

Located on Penistone Road, the new showroom is a must-see venue for those looking to extend their home with conservatories, just in time for summer. You’ll find countless styles and options that have been designed to be not just a room for summer, but for all year round and for any number of functions – an office for the adults, a playroom for the kids, or a living room for the whole family to enjoy.

Or maybe an orangery could brighten up your life. Blurring the boundaries between a traditional brick-built extension and a modern conservatory, orangeries can be a more natural continuation of your property whilst still letting in floods of light and affording great flexibility.

And windows are no longer just double glazed at West Yorkshire Windows. They’re energy efficient A-rated as standard and – for those who really want to future proof their home against rising heating bills – they’re triple glazed! Triple glazed windows and doors represent one of the very latest innovations, developed to keep more heat in your home, reduce your household carbon footprint and minimise your monthly outgoings. Of course, formidable security is a given on any product from West Yorkshire Windows.

The showroom will be open every day of the week from 10am to 4pm, with late night opening every Thursday. Visit www.westyorkshirewindows.co.uk for more details.

Additionally, the conservatory and double glazing manufacturer also produced a record number of frames, a total of 1,350, used in the company’s full range of double glazing, triple glazing, conservatories and orangeries.

These highly impressive frame production figures only account for ‘trade’ frames and do not include commercial work done by the firm which demonstrates the continued success of Conservatory Outlet’s network of dealers and how dominant they are in their respective regional markets.

This record week comes before the installation of the URBAN SV800 from Promac, a piece of PVC window machinery that bosses at Conservatory Outlet have recently invested in to enable them to manufacture more frames on a weekly basis.

Once the SV800 is fully functioning, Conservatory Outlet will be in an even stronger position as far as frame production is concerned as it will enable them to produce 1,500 frames per week to cope with their forecasted continued growth.

The news marks a fantastic few months for the company as they have also added to their workforce, attracted a record number of leads throughout their dealership, undergone office refurbishment and recruited new dealers Joedan Home Improvements and Wessex Window Systems to their network.

Jim sold his way to the 2011 Top Dog title for combined sales of windows, doors and conservatories and Nick was the 2011 Top Dog for window and door sales only. Each man took home a cash prize, the winner’s trophy and the accolade of being a Top Dog.

James Oliver Conservatories is the Lincoln-based Conservatory Outlet dealer which has been a member of the network since January last year, and Mid Wales Windows, Newtown, has been in partnership with Conservatory Outlet for over three years.

Top Dog is the annual sales competition run and funded by fabricator Conservatory Outlet, the supplier of double glazing, doors and conservatories to the Conservatory Outlet Network of Dealers. Sales representatives from throughout the Conservatory Outlet Network – which has an annual group turnover of £70m – took part in the competition which ran from January 2011 to January 2012.

Sales of replacement windows – double and triple glazing – accounted for approximately one half of total sales, with the rest coming from sales of conservatories and orangeries.

Monthly Red Letter Day prizes and trophies are also awarded by Conservatory Outlet and throughout the year numerous employees were rewarded for their efforts from the likes of Clearview Home Improvements, West Yorkshire Windows and 5 Star Windows & Conservatories.

‘Dealers really do embrace the competition and, for some, it even forms part of their monthly sales meeting,’ said Greg Kane, sales director of Conservatory Outlet.

‘ It’s great to see sales staff from new and established dealers alike all competing for the bragging rights of Top Dog, and the 2012 competition  is set to be even better with sales staff attending a 7-day retail sales training course, funded by Conservatory Outlet.’

Located in Medway, the showroom houses the finest fully furnished conservatories in Kent and also has areas solely dedicated to double glazing in Kent and UPVC, Composite, Stable, French, Patio and Bi-Folding doors.

Demand for Eden Windows, Doors & Conservatories’ extensive product range has remained strong over the years. However, since joining the Conservatory Outlet network last year the company have benefitted from a higher number of online leads as well as increased footfall into their showroom.

This improvement in visitors gave the company the motivation they needed to revamp their existing showroom as they seek to push their brand further and enhance the showroom experience for any potential customers.

Greg Kane, Sale Director of Conservatory Outlet, praised the efforts of the Kent-based dealer: ‘By investing in such a high quality showroom, Eden Windows, Doors & Conservatories have shown a great commitment to both the Conservatory Outlet network and their customers in Medway, Tonbridge and Canterbury, who will now benefit from this exceptional facility.’

Since opening its doors, the Medway showroom has been fantastically received by visitors and has been christened by many as being ‘the best showroom in Kent’. It is close to several major towns and the M2 motorway – for more information visit www.edenwindows.co.uk.

Bosses at the Wakefield firm have invested half a million pounds into the German-imported URBAN SV800 from Promac as it will enable Conservatory Outlet to manufacture and supply more frames per week to its growing network of dealers, without compromising on product quality.

Promac are widely considered to be the UK’s market leader when it comes to producing high-quality window machinery.

Conservatory Outlet is currently manufacturing over 1200 frames per week. Following the purchase of the URBAN SV 800, the company now has very realistic ambitions of increasing this figure to 1500 frames per week, which will mostly be in the Synseal Synergy profile.

The Conservatory Outlet network is currently composed of 21 nationwide installers with recent additions to the network including Gloucestershire-based Joedan Home Improvements and Winchester dealer Wessex Window Systems.

Frame sales amongst network dealers are as high as ever before due to the marketing and lead generation support they each receive from the double glazing specialists.

This high demand for frames proved to be one of the key incentives behind Conservatory Outlet’s decision to invest their money into this ground-breaking piece of equipment. They also believe it will encourage further dealers to join the network.