The new website makes it easier for online users to navigate their way around the site and view the full portfolio of products offered by Conservatory Outlet and its network of high calibre home improvement companies including the latest conservatories, orangeries and energy efficient double glazing.

Their product range offered by Conservatory Outlet is ever expanding and currently consists contemporary orangeries, modern conservatories newest product glass extensions, also know as Veranda conservatories.

The company believes that the 21st Century home improvement buyer starts their search online when they want to extend their home or change their windows and doors. The site has been created with this in mind as locating their 23 showrooms, ordering brochures, contacting the company and obtaining quotes has been made simpler than ever before. Imagery has also been enhanced so that users can get a better feel as to whether certain products will suit their home just by viewing the website.

Updated content has been added on each individual product range to ensure that the site is as informative and appropriate as possible for those who visit. Testimonials from a selection of Conservatory Outlet customers have been incorporated around the site as the company highly values customer feedback and receives over 90% of its business through recommendations.

The blog area of the site will also be updated on a regular basis with company news and relevant industry comments to help keep visitors informed of what is currently in vogue within the home improvement sector and to help their decision making process that little less complex.

You can view the new website at www.conservatoryoutlet.co.uk

One such product is our range of patio doors. When placed in a home they will provide you with the very best and elegant entrance into your back garden, while also bringing in an enormous amount of outdoor light. They will slide open so that you can let in the outside air on those days when the temperature is too warm inside. You also need not worry about your children gaining access to the back garden when you want them to stay indoors. This is because the doors come fitted with a locking mechanism that can be locked and which is extremely difficult to force open.

We construct our patio doors using uPVC material, so that maintenance is kept to a minimum, leaving you with plenty of spare time to complete other tasks you may have in the home. They will not rot or flake paint, so you do not need to repaint them at any time. Just give them a wipe down every so often and you will notice that they will continue to look as good as when they were first installed.

We have several dealerships across the country, so pay a visit to your local showroom where you can see all our windows, conservatories and French doors in the flesh.

“March has been a record month for conservatories and double glazing, the best we have ever had.”

How many companies in the conservatories and double glazing market can say that, truthfully? So when Matthew Glover, managing director of Conservatory Outlet made the claim, was I hearing yet another double glazing salesman’s extravagant verbiage?

Matthew Glover does not fit the image of the archetypal double glazing salesman. In fact he strikes one as being unassuming, thoughtful and even cerebral, the instinct to trust this man coming out strongly. So what does he have to back up his claims, which in fairness come from Matthew as being simply conversation rather than any ‘sell’.

“Our sales are up by 25.5% for quarter 1 compared to a similar period last year,” explains Matthew. “Granted it was a poor period generally but compared to 2008, we were ahead by 47% so we are seeing consistent year on year growth.

“But March has been a record month for us; the sales leads generated through our web sites grew by 41% and our conversion rate has been excellent too; homeowners appear to be actively looking. This growth is due to retail sales through our network showrooms.”

The Internet is a key part of Conservatory Outlet’s marketing support offer for its dealers which is regarded as one of the best in the business, including as it does a full Internet provision through its own web site in addition to custom web sites for its dealers. Search engine optimisation is the key however, with continuous activity taking place to ensure Conservatory Outlet and its dealers are continually at the top of all the major search engines, usually topping all of the big national retailers. Television and other advertising support is provided, together with high quality lifestyle brochures and advertisements.

However, appointed dealers must bring something to the party, explains Matthew: “A Conservatory Outlet dealer must show us that they understand retail and are enthusiastic and ambitious. A showroom is essential as is a commitment to undertaking marketing to complement what we do for them. We provide the framework for this also however.”

Sales have grown organically and are already being compounded by a drive for new dealers to spread the reach of Conservatory Outlet nationally: “Frankly we are wasting leads as our core internet activity reaches all corners of the UK. Our latest dealer, Housemaster based in Hertfordshire, enjoyed a huge number of fresh sales leads when he joined us earlier this year and we have many other areas where we can pass on the best leads available.”

I believe him: Matthew is a very credible operator and his command of how to market and sell conservatories is very impressive, as his stats – but more importantly sales – continue to prove.

One of our stylish conservatories can be installed in no time at all and can bring a whole new dimension to your home, extending your living space and offering you a number of opportunities of how to use it. You could use it as an extra living room, a games room or even your own personal gym. If you are green fingered then why not have a set of French doors installed within it so that you can have easier access to your garden, ideal during those long, hot summer months.

You could even separate your conservatory into two rooms if you are torn between two different ways of utilising it. Our P-Shape conservatories, so called due to their shape, provide you with the option of splitting your conservatory into two sections should you so require.

Another great way of making your home a nicer place in which to live is by having double glazing installed. All our windows, whether you choose casement, tilt and turn or sashed windows, are composed of uPVC which means that any adverse outside weather is unlikely to be able to get into your home, making for a warmer environment.

Call us free on 0800 915 8844 or visit one of our showrooms local to your home and do not let the recession break your heart as well as your bank.

Conservatory Outlet is widely regarded to be a Yorkshire and Northern-based outfit. However, a recent push by the company’s managing director, Matthew Glover, resulted in widespread interest from companies based in the south.

Clive Brimmell, owner of Hertfordshire’s based Housemaster Home Improvements decided to join the network after learning that Conservatory Outlet was generating leads for the southern half England that didn’t have local member companies available to service them.

After Housemaster Home Improvements was able to prove its credentials as a competent retail company – including owning a showroom – Conservatory Outlet built a modern website (www.housemasterhome.com) for the company, which immediately started to generate business and sales enquiries from website visitors throughout Hertfordshire & Bedfordshire searching for the latest conservatories, orangeries and energy saving double double glazing and doors for their home.

As a result, Housemaster Home Improvements’ first month brought in approximately £250k, compared to £160k for February 2009, knocking aside any worries brought on by a recession.

The rest of the network also has good news to celebrate: leads generated by Conservatory Outlet increased by 32% in February this year when compared to February 2009.

“The internet is a primary generator for conservatory leads,” said Matthew Glover. “People click onto our high ranking websites long before they consider visiting showrooms or inviting round a surveyor.

“By being part of the Conservatory Outlet network, companies like Housemaster Home Improvements are guaranteeing far more interest in their product range from conservatories, orangeries to the latest energy saving double glazing windows and doors.

“What’s more we have proved that it works by generating almost a third more leads this February than we did in February 2009.”

Find out more about Conservatory Outlet at www.conservatoryoutlet.co.uk or freephone 0800 915 8844 today!

Clearview installs, on average, 60 conservatories a month with a sales value of £7.5 million last year through its established branches in Leyland, Lancashire and Holmes Chapel, Cheshire. The Warrington branch opened earlier this year is confidently expected to boost the company’s sales by a further £2.5 million in its first 12 months.

Such growth would be impressive under any conditions but with conservatory sales falling off a cliff over the past three to four years, it is quite remarkable. And yet according to sales director Chris Mitchell there are no miracles behind such prodigious growth: “Sorry to disappoint you but there are no big secrets behind our success; and to use a cliché it is down to professionalism – doing what any company should be doing but, I guess, doing it very well. Our combined experience has allowed us to avoid the pitfalls and growing pains that other start ups may experience, which means of course that there has been no learning curve.”

Another key element in the company’s success, says Mitchell, is its membership from day one of the Conservatory Outlet network: “We needed a first rate marketing and promotional campaign. Obviously we had several options including of course the development of our own strategies. We also looked around the market place to see what others were doing, what was successful and of course, what was not. We were aware of Conservatory Outlet and that it was a sort of networking operation and we were very impressed with what we saw.

“It appeared to be a sort of franchise, although on closer inspection there are no fees or tie-ins and we were able to retain our own identity as well as utilising the Conservatory Outlet brand. Our commitment to Conservatory Outlet was to buy product from them – all of our windows – for which in return we could tap into what we believe is in many respects the best retail marketing operation in the UK window and conservatory business.”

Clearview supplements the marketing it receives as part of the Conservatory Outlet network with its own television advertisements and extensive promotional activity across the region, in addition to local support for each store. “We do spend a considerable amount of advertising and promotion,” says Mitchell. “Advertising still works, although the way in which we advertise and promote ourselves is very different from when I began in the industry. The Internet is now a major factor in our lead generation.”

One of the key benefits that Clearview and other network members enjoy from Conservatory Outlet is the main national web site, in addition to an individually styled and hosted site that is customised – and importantly, optimised – to their company, in their specific area. This follows the strong and clear corporate identity of Conservatory Outlet but will also carry specific messages and design elements that are specific to each network member. Much of this is provided free of charge to members of the network.

“It is not the web site itself that is the key element here; a number of companies will provide this,” explained Mitchell. “What makes the Conservatory Outlet web site so effective is the back office work that means if you type ‘conservatories’ into Google, Conservatory Outlet will consistently be one of the top names listed; few of the big national retailers do this as effectively. And, perhaps more importantly, when someone is looking a little more specifically, dropping the area into the search, then the web site of the dealer in that area will enjoy their name popping up at the top of the list for thousands of key words entered by homeowners. We get hundreds of high quality sales leads from this.”

Installation boss Andy Ross says that the sales leads translate to better business and more satisfied customers: “Because many of the people that come to us through an Internet search have carried out a lot of research as part of the process, they are better informed and understand the key issues better. Our installation process is structured, using installers that are the best in the business and we communicate what is happening and when it is happening. And this all leads to very happy customers, who tell their friends and family. Again,” adds Ross, “this is a traditional approach but applied very effectively.”

The showrooms themselves are also a key part of the Conservatory Outlet dealer network requirement. Clearview’s latest is located on a large retail park in Warrington, surrounded with such retail giants as Toys ‘R’ Us in addition to a host of other home improvement outlets, such as tile centres. With a large car park it is destination shopping at its best. An investment of £150,000 has ensured that there is plenty for the visiting homeowner to become excited about, with interiors that are inspiring in themselves to offer Mr and Mrs Jones plenty to get the creative juices flowing for their stylish end of terrace, or the Ponsonby-Smythes for their country seat.

New styles abound, including examples of Orangeries with both brick and preformed pilasters. Ultraframe’s intriguing ‘Verandah’ is also to be found as well as the ever popular bi fold doors, something that Conservatory Outlet has recently begun manufacturing.

The objective therefore is very simple: all efforts are directed at driving traffic to the showrooms because once there, any reasonably interested homeowners will have difficulty in walking away. And with Conservatory Outlet’s market-beating online effectiveness and, in the North of England at least, regular television advertising, it is an unbeatable package. That there is no premium charged by Conservatory Outlet for such powerful marketing is extraordinary.

Says Mitchell: “It was a no brainer to use Conservatory Outlet when we began Clearview simply as our investment went into the first showroom and infrastructure. But now we have a choice, we could market ourselves quite comfortably. But why would we when we have the best marketing package in the country, free of charge?”

To find out more about Clearview Home Imporvements visit www.theconservatoryoutlet.co.uk or yopu can click on www.conservatoryoutlet.co.uk.

However, when buying new uPVC windows, uPVC doors or uPVC conservatories there are often lots of questions you may have. You might be in the initial stages of the planning process or might not want the hassle of having to contact the manufacturer. The team at conservatory outlet have realised that many customers were coming back time and again asking the same questions. Therefore they have added a fantastic new frequently asked questions section to their site. The FAQs section answers many questions from Can you design a uPVC conservatory to suit my home? To what colours do your replacement uPVC windows and uPVC doors come in.

It is designed as a one stop shop for any question regarding uPVC conservatories, uPVC windows and uPVC doors you may have. If you cannot find the answer to the question you were looking for you can even submit your own question not only will this help you to get the answer you were looking for but will also help any future customers with the same question. Once you have found the answer to the question you were looking for you can then rate the answer to the question in terms of how useful it was. This will also help future customers.

Buying a new uPVC conservatory or uPVC windows and uPVC doors is a big decision and there will be many questions which you will need to ask before you make your decision. You should not be afraid to ask questions no matter how trivial they may seem as this will help to ensure you get the right conservatory, windows and doors for you.

Conservatory Outlet specialise in the manufacture and installation of the latest energy saving Conservatories and custom built Orangeries, Double Glazing UPVC Windows & UPVC Doors throughout Cheshire, Cumbria, Lancashire, Shropshire, West Yorkshire, North Yorkshire, Northern Ireland and Wales.

Got a question you need answering – visit our latest FAQ Section at www.conservatoryoutlet.co.uk or freephone 0800 915 8844 today.

Conservatory Outlet – add value to your home with the name you know you can trust.

We do not know about you, but when you spot that the next door neighbour already has or is having a conservatory or orangery installed, there is always a little tinge of jealousy. It is usually economic reasons that prevent us from doing the same, but check out our website and you will notice that it does not have to cost you the earth to own a conservatory or orangery, especially with 30% off our full range.

Any potential buyer of a home will have their head turned when they spot a conservatory or orangery round the back of a house. It is the ideal way of creating space and can more than compensate for that small living room or lack of kitchen space. They can easily become the centre piece of your property, so much so that your traditional living room may become redundant, we think you will enjoy spending time in it that much!

For those days when you are too busy to get outside the home due to work purposes, why not complete all that vital paperwork in your new conservatory or orangery, while at the same time still managing to enjoy the suns natural light. It could become your new office, play area for the children or the location for nibbling away at those canapés with friends and family.

To see the full range of products we offer including our stylish and sophisticated French doors, why not come and visit us at one of our showrooms nationwide.

Ideally located on a new Warrington retail park adjacent to other home improvement retailers and major retail brands from all sectors, the new Clearview showroom is the result of a £150,000 investment to create what is believed by Conservatory Outlet to be ‘the best retail conservatory showroom in the North of England and probably the UK’.

The showroom contains 8 fully featured conservatories in a range of styles, including a number of orangeries constructed using traditional brick and others using the latest modular components. A range of colours also illustrates the options open to customers, with bi-fold doors bound to provide an attraction to visitors. Every conservatory is fully furnished in a range of styles, designed throughout by a professional interior designer.

Clearview, which was formed just two years ago and a member of the Conservatory Outlet network from day one, has leapt to become the region’s leading retailer installing 60 conservatories a month with a sales value of £7.5 million last year through its existing branches in Preston, Lancashire and Holmes Chapel, Cheshire. The Warrington branch is confidently expected to boost the company’s sales by £2.5 million in its first year.

“Clearview Home Improvements fully embrace the ideals and professionalism that we aspire to at Conservatory Outlet,” commented Matthew Glover, the company’s managing director. “It is a superb operation that significantly builds upon the marketing support that we provide by creating its own television and other regional advertising; the rapid growth enjoyed by Clearview is the result of total professionalism.”

Clearview sales director Chris Mitchell believes that the marketing might of being a part of the Conservatory Outlet network has been a keystone in the success of the company: “Between us the directors of Clearview have more than 40 years in the business. But the superb marketing support, including television advertising and the industry’s best internet advertising & marketing team, has helped us become the region’s number one retailer in just two years.”

Readers interested in further information on Conservatory Outlet should visit a special website: www.conservatoryoutlet.co.uk

A simpler and cheaper option would be to get a conservatory installed at your existing property. The conservatory was in the past seen as a building used for horticultural purposes, but now it is very commonly used as way of increasing living space. It can help enlarge the size of downstairs rooms and is multi-purpose, meaning that it can be turning into living room space or perhaps somewhere guests can gather when you have that next cocktail party.

It must be pointed out that it is a myth that conservatories are only useable during the summer months. A good PVC conservatory with double glazing and good heating and ventilation can be used all year round for every occasion. You will find that it is a great place to relax and because the room gets flooded with direct sunlight, it can make for a very cosy feel and lovely ambience. It’s also an ideal place from which to view the garden.

There are many different varieties of conservatories available on the market, so you will find that there is a conservatory to fit the design, size and look of any home. There is also a huge range of conservatory furniture available so you can arrange your new living space to your own taste. An added bonus is that by adding a conservatory to your home can actually increase the value of your property and make it more appealing to buyers.

So if you fancy a cheap conservatory from Conservatory Outlet then get one installed now and be the envy of your neighbours – freephone 0800 915 8844 today!